​IMPORTANCE OF MARKETING IN BUSINESS
There is a very high competition in the field of business. Companies are trying all the best to market their company to gain popularity and recognition. Marketing is what a company does to gain customers and also maintain a stable relationship with its customers. Marketing is a significant factor in a company just like innovation. The primary goal of starting a business is to gain profit. Therefore a business without customers would be not fulfilling its goals.  Visit  https://moneyinc.com/how-to-make-a-referral-program-for-your-business/

There are four central 'p's in marketing there is the product, place, promotion, and price. The product requires marketing since it is the main item in the business. The company explains to its customers all about the product. Then the price, some customers are more concerned about the cost of the product to buy it. People prefer cheap products, and there are those that buy the expensive one. So it essential to adjust the prices as per the target customers.  The place where to get the product is necessary, the location should be convenient for your target group. And finally there is promotion, this is the critical thing in marketing, promotion include advertising, sales promotion and many other forms of marketing.

This article will focus more on the promotion of the product; the target group determines the advertising type used. In the case the product is to be used by older people, then advertising through the radio is the best or television. Although advertising through this media may not be favorable if the product needs recognition to people all over the world. This article narrows down to internet marketing; online marketing is widely used today because it is global. The advantages of online marketing are very many; one of the benefit is  that information gets to the target group only because they search through their desired website. Secondly, the client can view everything about the product since there is no limitation of time. Thirdly the client can see the advert at any time of the day, unlike the media where it is only advertised once in a while and fourthly Products that need privacy while advertising is can be viewed openly through the internet.  Also read on this  helpful article

Companies that have invested more in marketing are more likely to grow first. People tend to go for products that are familiar to them. The is evident even in today's market some brands are not really the best but people still people buy the products because of the prestige associated with the name of the brand. Therefore entrepreneurs should invests more in marketing their products to enlarge their business. View  https://www.youtube.com/watch?v=kW6kwh8RDJk